#60: More Than Profit: Ranching for Land, Lifestyle & Legacy with Jared Luhman from Ranching Returns Podcast

Welcome to Episode 60 of A Place to Call Home!

This week, we’re joined by Jared Luhman, a regenerative cattle and crop producer from Minnesota, USA, and the host of the Ranching Returns Podcast. Jared manages 900 acres and 230 Red Angus cows, markets bulls through Pharo Cattle Company, and is passionate about building a profitable, low-input system that supports both land health and family life.

In our first international episode, Jared shares his story of building his operation, how he got started in ranching, and why adaptive grazing and regenerative management have become central to his philosophy. We also dive into the challenges facing next-gen producers in the U.S., and how the Ranching Returns Podcast (formerly Herd Quitter) became a platform for practical, profitable conversations in agriculture.

In this episode, we discuss:

🌱 Starting a regenerative ranching business from the ground up
 🇺🇸 What it’s like for the next generation of producers in the U.S.
 📈 Why profitability, land health, and lifestyle must go hand in hand
 🎧 The evolution of the Ranching Returns Podcast
🐂 Working with Pharo Cattle Company and marketing low-input bulls
🧠 Key lessons from podcast guests across the U.S. and beyond

Mentioned in the episode:

🔗 Ranching for Profit – Business school for ranchers
🔗 Pharo Cattle Company – Low-input genetics
🔗 Working Cows Podcast – Real ranching conversations
🔗 Ranching Returns Podcast – Hosted by Jared Luhman

Follow Jared and Ranching Returns:

🌐 Website: www.ranchingreturns.com
📘 Facebook: @ranchingreturns

If you enjoyed the episode, please share it with your friends and leave a review—it really helps us keep these conversations going.

🎙️ This episode is proudly supported by Agistment.net.au — connecting landholders and livestock producers across Australia.
👉 Find or list agistment at: www.agistment.net.au